OnePlus, a prominent Chinese brand, has quickly developed a strong fan base in just a few years. Known for its excellent quality-to-price ratio, OnePlus has established itself as a leading player in the medium to high-end smartphone market. The brand constantly updates its two categories of smartphones, with the OnePlus 12 being the latest addition to its flagship line. The OnePlus 12 has recently arrived in Italy, offering a range of prices, a comprehensive technical specification, and various bundle options.
The OnePlus 12 is part of the traditional flagship series, which includes the regular OnePlus 12 and the mid-range variant, the OnePlus 12R. Both models have undergone intense development by the Chinese brand, which is part of the same group as Oppo and Realme. Oppo and Realme typically cater to the medium and low-end market segments.
In terms of design, the OnePlus 12 is a sleek and modern smartphone. The 12 model is not significantly different from its predecessor, the OnePlus 11, featuring the new Corning Gorilla Glass. It is equipped with a Qualcomm Snapdragon 8 Gen 3 processor and boasts a fourth-generation Hasselblad Camera for Mobile with a 50-megapixel Sony wide-angle lens. The battery has also been upgraded to a larger capacity of 5400 mAh and supports the SUPERVOOC Endurance Edition, a 100W fast charging technology that allows for a full charge in just over 25 minutes. The display is another notable feature, with a brightness of up to 1600 Nits. Additionally, wireless charging capability of 50 watts is included.
The OnePlus 12R, on the other hand, features a Qualcomm Snapdragon 8 Gen 2 processor and an AMOLED screen measuring 6.78 inches with a resolution of 2780×1264. Its main camera is equipped with a 50-megapixel Sony IMX890 sensor.
At launch, the OnePlus 12 is priced at 1099.00 euros, while the OnePlus 12R is priced at 699.00 euros. Both models are available for purchase on the official OnePlus website, as well as the Oppo Store. Customers who pre-order either model from physical stores until February 5th can enjoy a 100 euro discount and receive a 150 euro voucher to spend on the Oppo Store starting from May 2024.
In conclusion, OnePlus has successfully built a dedicated fan base due to its high-quality, reasonably priced smartphones. The arrival of the OnePlus 12 in Italy offers consumers a range of options, from the flagship OnePlus 12 to the mid-range OnePlus 12R. With its impressive technical specifications, including powerful processors, advanced cameras, and fast charging capabilities, OnePlus continues to solidify its position as a leading player in the smartphone market. Customers in Italy can now enjoy the latest OnePlus devices, complete with attractive bundle options and competitive pricing.
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